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Steve Yelvington's Page
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Latest Activity
Steve Yelvington replied to the discussion What presence do journalists have in open source CMS development? Jul 12
Jul 9
Jun 29
Steve Yelvington replied to the discussion What presence do journalists have in open source CMS development? Jun 14
Steve Yelvington replied to the discussion What presence do journalists have in open source CMS development? Jun 12
Steve Yelvington replied to the discussion What presence do journalists have in open source CMS development? Jun 12
Jun 8
Profile
- What news organization do you work for?
- Morris Communications / Morris DigitalWorks
- Which of these best describes your day job?
- Corporate Evangelist
- About Me:
- I've been online since 1985. In 1993, I "wired" the newsroom at the Star Tribune in Minneapolis by making it one of the first newspapers in the world with the (pre-Web) Internet delivered to every desktop.
I moved to online publishing in 1994 as founding editor of Star Tribune Online, which moved from a proprietary platform to the Web the following year.
After a stint as executive editor of Cox Interactive Media, I moved to Morris Communications in 2001, where today I focus on innovation and strategy.
I've been a featured speaker and teacher at conferences and workshops in the UK, France, Germany, Spain, Sweden, Switzerland, Russia, China and Malaysia. Coming soon: India.
- Website:
- http://www.yelvington.com/
- LinkedIn Profile:
- http://www.linkedin.com/in/yelvington
- Twitter:
- http://twitter.com/yelvington
Steve Yelvington's Blog
Frequency: Our toughest challenge
(Note: I posted this to my real blog; I'm crossposting it here for a potentially different audience because I'm looking for answers and not pageviews.)
In my PublishAsia presentation in Macau I walked through a general business case for social networking as an integrated feature of a news website.
The argument goes like this: We have an audience problem. We can fix our sales incentives, train our people, tune our pricing and our packaging, and replace leadership as necessary. But at the end o… Continue
Posted on April 15th, 2008 at 1:11pm —
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