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Larisa's Page

Larisa Graham 25, Female
Colorado

Larisa Graham's Friends

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Latest Activity

Larisa Graham added a video: Collegiate slopestyle Nationals at Keystone Resort
Collegiate slopestyle Nationals at Keystone Resort
Apr 4
Larisa Graham started a discussion called Selling videos in Video Apr 3
Larisa Graham joined the group Video Mar 6
Larisa Graham joined the group Rocky Mountain Reporters Feb 12
Brian Newsome left a comment for Larisa Graham Feb 11
meg martin left a comment for Larisa Graham Feb 6
Larisa Graham added a video: A cold Mardi Gras at Keystone Resort
A cold Mardi Gras at Keystone Resort
Feb 6

Profile

What news organization do you work for?
Summit Daily News
Which of these best describes your day job?
Multimedia Producer
About Me:
After graduating from Northern Michigan University in Marquette, MI, I moved to Colorado for the skiing and the sunshine. I have been working for the Summit Daily News since Jan. 2007. I enjoy filming and editing action sports events. I also love swimming, running and biking.
Website:
http://www.summitdaily.com

Comment Wall (4 comments)

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At 3:29pm on February 11th, 2008, Brian Newsome said…
I'm pretty new -- and somewhat inept -- at this whole social networking business, but I've just started a new group for Colorado journalists, if you're interested. It's called Rocky Mountain Reporters. Thx.
At 9:30am on February 6th, 2008, meg martin said…
Have you tried building "guides" to some of the outdoors activities or sites that you have in your area? Maybe interactive insiders' guides or databases of specific hikes, trails, ski runs, etc.? That might help drive traffic among the folks who live there -- chances are pretty good they might want to show that they're the experts on such things -- and it'd be really useful for the folks who are new to town, or only in town for certain months/weeks of the year... That might be a fun (and really useful) way to engage both facets of your audience while making your site a destination for folks looking for ways to explore the outdoors in your area...

Just a thought. I'd love to hear what else you're doing!
At 9:46pm on February 5th, 2008, meg martin said…
Hey Larisa,

There are quite a few things we try to do to grow -- and maintain and prolong and engage -- the audience for our site. What, in particular, are you looking for?

In addition to everything that we do online, we're always looking for ways to integrate what's in the paper with what's on the website. That sometimes looks like print refers, or sidebars, or logos from specific sections of our site -- things that might drive folks from the print paper to the website. We've also got a new section on A-2 that's basically a giant refer to the website.

Other than that, there's a little marketing involved, but most of our audience-building and -maintaining, I think has to do with our approach to telling stories online -- engaging folks, giving them tools, helping them enter a story in a new way, etc. ...

Does that help? It's kinda long and circuitous. But let me know if you need me to clarify... What sort of audience are you trying to reach?
At 11:14am on January 31st, 2008, Angela Grant said…
Thanks Larisa!

Our videos usually complement stories in our paper, so we'll place a refer with the MySA logo and tell people something like "visit Keyword: Multimedia for a video of the event."

Sometimes we enterprise our videos, so we'll get framegrabs and publish them in the paper like wild art with a similar refer in the caption area.

What do ya'll do?
 
 

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